India's Bharti Airtel marked its entry into the fast-growing cloud communications market with the launch of Airtel IQ.
Airtel IQ, a cloud-based omni-channel communications platform, enables brands to deepen engagement with customers through timely and secure communication. Take for example a customer ordering food through an online platform and calling the delivery agent to find out the status of her order. The entire communication is orchestrated seamlessly and securely over Airtel IQ. The communication is encrypted and all mobile/telephone numbers are masked.
A true game changer in the Indian enterprise communication segment, Airtel IQ eliminates the need for multiple communication platforms for different channels. With just a slice of code, businesses can embed communication services such as Voice, SMS, IVR in their applications and digital properties across desktop and mobile, all through a unified platform.
Airtel IQ has been fully developed by Airtel’s in-house engineering teams and highlights the company’s growing digital prowess to deliver world-class solutions. Natively integrated into telco grade infrastructure and architected by top digital talent, Airtel IQ is robust, secure, cost-efficient and intuitive.
Adarsh Nair, Chief Product Officer, Bharti Airtel
Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers.
