O2 UK has launched a bold new creative platform with the introduction of a robot called 'Bubl'.
The embodiment of the O2 brand, Bubl takes the form of a loyal and reliable blue robot helping ensure customers have the best possible service, experiences and interactions with O2, showcasing the many ways that it makes customers feel special.
The new brand platform launches with a multi-million pound, fully-integrated advertising campaign centred on a network story, shining a light on the fact that being connected to each other and the things we love has never been more essential in people’s lives. With executions for both consumers and SMB, the campaign creates connections on an emotional level, demonstrating how O2 is there for customers, whenever needed, and celebrating the importance of connectivity.
The new campaign begins on Monday with OOH (Out-of-home advertising) placements across the UK, followed by localised versions across O2 5G hotspots.
Nina Bibby, CMO, O2
Bubl forms the perfect embodiment of our core values, showcasing just how much we are there for our customers – from our network to our customer support – and we hope this resonates strongly to help others understand all the benefits of being on O2.
