Globe Telecom announced on Monday it is pursuing a content creation strategy as the current pandemic has shown the importance of online video, music, and games in providing distraction, information, and entertainment to people who have to stay at home.
Speaking at the Asia Video Industry Association’s (AVIA) Over The Top VIrtual Summit, Nikko Acosta, Globe SVP for Content Business and Product Management, stressed that the future in content services, as in its past, still lies in the satisfaction of the needs of the consumers.
Globe is using a two-pronged approach in providing content to its consumers. First is the partnership with local, regional, and global brands that have the acumen and have gained success in their respective fields. This allows Globe to bring the right service and product through the company’s marketing and distribution channels. Globe started to change how Filipinos consume content by introducing Spotify in 2014, followed by Facebook, Netflix, NBA, iflix, Disney, Viu, TikTok, among other partners.
Learning from the best also drove Globe to work on its own materials, thus, the future of its video platform portfolio heavily includes content creation.
