Optus last week launched a new major brand positioning which centres around the idea: It starts with yes, representing a new way forward for Optus and most importantly, enables customers to resonate even more with the brand.
The new brand position is launched by a 60 second TVC (television commercials) which tells a story about how the greatest things in life come from the commitment, positivity and optimism to say yes. Every great moment in history, every monumental change can be traced back to one simple word - yes.
As part of the first phase, this campaign will run nationally and will feature a range of stories capturing what it means to have a ‘yes’ mindset – using film, out of home, online and print, broadcasters and social platforms across the country. The body of work was produced during the COVID 19 restrictions, demonstrating great ingenuity of all involved.
Melissa Hopkins, Head of Marketing
The ambition of our new campaign is simple: we want to embody the essence and attitude of what ‘Yes’ represents. As we all know, having the optimism and commitment to say ‘yes’ is the start of new possibilities and real change. Since the beginning, optimism has always been the driving force behind what we do on a daily basis at Optus.
