tyntec, a global cloud communications provider, announced that one of the company’s clients in the financial services sector is now using WhatsApp Business API’s rich media capabilities to send monthly statements to banking customers in Argentina.
WhatsApp’s rich media has provided a unique opportunity for tyntec’s customer Tarjeta Plan Platino to move away from the conventional methods of sending monthly account statements to their customers (postal services and emails).
With 23 branch offices in the province of Cordoba, Argentina, Tarjeta Plan Platino creates a unique combination of community based face-to-face service and mobile messaging based experience right on WhatsApp, which is used by almost all of their customers. In addition to modernizing their customer experience, WhatsApp Business API is helping the financial services company ensure on-time delivery of the monthly statements and save money at the same time.
Before using the API, Tarjeta Plan Platino used email as a way to deliver paperless account statements to their customers, but once the customers were given the option to choose, WhatsApp quickly became the most preferred way – showing 200% more opt-ins compared to email in just 2 months.
Walter Zicovich, Co-founder of Targeta Plan Platino
Our customers love how they have everything they need right on the same app they use everyday. And we’re also reducing costs by replacing postal mails with WhatsApp and using less paper. It’s a win-win-win situation.
