Create Your Own Plan, Singtel Gives Mobile Subscribers Unlimited Choices on Voice-SMS-Data Plans

With subscribers looking for more custom tailored plans that suite their exact needs, SingTel's Easy Mobile service, which allows users to customize their tariff plans every month to suit their lifestyle needs and budget is expected to spark off the trend for customized service plans that accord more choices to subscribers. 

According to a statement from SingTel, a Singapore based Operator with presence across Asia and Africa, customers can quickly and conveniently tweak their voice, SMS and data bundle while on-the-move via the MySingTel smartphone app or the Easy Mobile online portal ( The service employs digital platforms that will serve the subscribers by handling their transactions and queries. With the self-service feature, subscribers will benefit from the ability to create their own packages that allow different mix of plans, handsets, and optional service features, as well as arrange for free home delivery and manage all their service needs from a single platform. The other features of Easy Mobile include a range of self-help tools which enables customers to monitor their real time usage and compare it against their chosen allocations and access to their monthly bills and online support.

The Easy Mobile plan which is currently available for new subscriptions is worked out using the 'units' denomination whereby one unit equals 50 minutes of outgoing local calls OR 500 SMS/MMS OR 0.5GB of local data usage and comes in the following packages: Small (4 Units at $33), Medium (10 Units at $45), Large (16 Units at $65) and XLarge (26 Units at $105). 

"The one-size-fits-all approach of conventional mobile plans may not suit all customers, as their usage may vary from month to month. With Easy Mobile, customers can now tailor-fit their plans to exactly what they need, and adjust them as their needs change. It puts complete control in their hands. By providing unprecedented freedom and flexibility, the service is a true game changer that is unlike anything else in the market today.”

- Yuen Kuan Moon, CEO Consumer Singapore, Singtel

Executive Editor of The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Data Innovations 

Tara Neal covers stories on strategies and initiatives in the Digital Telco space, and anchors the 5G and IoT/M2M verticals on the publication. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 20 years experience in technology and business strategy.

Follow her on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at


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