India's Bharti Airtel this week announced the launch of its converged digital entertainment play, Airtel Xstream.
The new platform brings together favorite content including Live TV, video, music, news, and sports across an OTT smart stick, internet enabled set top box and handheld devices. Airtel Xstream brings one of the widest entertainment catalogues – hundreds of satellite TV channels, tens of thousands of movies and shows in English, Hindi and multiple Indian languages, millions of songs, plus access to all the popular OTT entertainment apps on one platform. It enables customers to access all this content across the screen of their choice – TV, PC, and Smartphone with a unified User Interface.
Airtel Xstream devices will come with capabilities beyond world-class entertainment and will be the IoT gateway for enabling a range of solutions for connected homes. Airtel Thanks customers will enjoy exclusive benefits on Airtel Xstream, including free access to premium content from Airtel’s content catalogue plus offers on a range of other services.
Airtel’s new Xstream box and streaming stick are powered by Android TV. Airtel Xstream app is a revamped version of Airtel TV app. The refreshed app has a new User Interface and much sharper content discovery and recommendation engine.
Adarsh Nair, Chief Product Officer, Airtel
As part of our digital entertainment play, our vision is to truly massify digital entertainment and make it accessible to more and more customers through innovative platforms.
