KDDI and Sumitomo plan to jointly operate a mobile game publishing business in Myanmar through Funcreate Myanmar (FCM), a subsidiary of Singapore-based joint venture company.
FCM is assembling a repertoire of mobile device games from Japan and other countries which they plan to localize and distribute throughout Myanmar. They will also implement promotional activities. The new business plan aims to attract more than 1 million downloads of each game title on offer.
In conjunction with this game business effort, KDDI is building a strategic partnership with goGame, a Singapore-based mobile game service provider with knowledge and experience that enables it to excel at game procurement, development, operation and marketing throughout Asia. The result will be a synergistic effect in combination with KDDI's experience and expertise in the field of smartphone apps.
Sumitomo is attracting interest with its overseas implementation of animation and other content. As part of that effort, it initiated a mobile game sales operation centering on North America in 2018. In Myanmar, Sumitomo will provide strategic marketing proposals for the new mobile game business operation, tailored to the local market.