Tivo's New TV Platform Combines Cable and OTT Streaming

Tivo's New TV Platform Combines Cable and OTT Streaming Image Credit: TiVo

TiVo launched its Next-Gen Platform that caters for the rapidly changing market and emerging customer segments with a complete set of unified products and versatile deployment options across linear (cable), hybrid and IPTV.

The app-based, cloud-powered platform enables users to get the ultimate entertainment experience, including hyper-personalization, recommendations and voice control, as well as seamless integration of content across linear, over-the-top (OTT), on-demand and DVR platforms for multiscreen capabilities.

This helps service providers reduce churn, drive customer engagement, stay ahead of the competition and own the customer experience by bringing calm to a world of increasing entertainment chaos.

TiVo’s Next-Gen Platform allows providers to deliver content to customers where they want to watch it - including managed set-top-boxes such as Linux and Android TV as well as unmanaged bring-your-own devices such as Apple TV, Amazon Fire TV, mobile and web. This helps operators capture and retain market segments while capitalizing on new monetization opportunities and business models.

Another key feature of the Next-Gen Platform is its versatile deployment options - from full IPTV to hybrid. The solution assists operators in their transition to IPTV by maintaining support for Cable deployments, while still offering a flexible migration path by addressing the capital expenditure, networking and rights constraints of the operator. The unified backend enables simplified operations and a consistent experience across an operator’s customer base.

Michael Hawkey, SVP and GM, User Experiance, TiVo
TiVo’s Next-Gen Platform is specifically designed to meet the consumer’s insatiable desire for entertainment while enabling operators to maintain market share and remain relevant amid growing competition.

Brett Sppington, Senior Director of Research, Parks Associates 
Every pay-TV service and streaming video service is working to capture and maintain consumer attention in order to drive ongoing use and monetization. As a result, operators need a flexible platform that allows them to innovate rapidly and meet or surpass connected experiences offered elsewhere.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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