Telefónica Mexico Partners ItsOn to Enable Customers to Customize Bundle Plans and Add-ons

Telefónica Mexico Partners ItsOn to Enable Customers to Customize Bundle Plans and Add-ons Image Credit: Telefonica

One of Mexico's largest mobile operators, Telefónica Mexico has partnered with ItsOn to launch a new digital service and mobile app to provide an enhanced on-device experience for its Movistar On mobile customers.

The enhanced on-device experience enables Movistar On users to customize their service with bundled plans, OTT subscriptions and Value Added Services that better suit their individual needs. 

In the first and half months since its July launch, the new Movistar On digital service has attracted over seven hundred thousand new customers and is continuing to grow daily. Existing or new Movistar customers with any Android or iOS device can download, install and then onboard to the Movistar On experience. 

As an introductory offer, customers that download the app receive 1GB of complimentary data. Movistar On customers can purchase new digital services in 1 click from their mobiles, and get real-time views into active plans, current usage and account balance. Customers can add money to their Movistar On wallet with debit/credit cards or continue to use the prepaid points of sale.

With the availability of the new downloadable Movistar On mobile application, Telefónica Mexico and ItsOn are showcasing how operators can able deliver rich digital experiences that are transparent, contextual and customized while offering superior value to the user which has translated in an ARPU increase of 15% during the first month of service.  

Renan Leal, Chief Revenue Officer, Telefonica Mexico
This new and enhanced service we just launched with ItsOn allows us to compete in the Mexican mobile market beyond price. It gives our customers the level of transparency and control they desire while providing value and an enjoyable experience they expect from today's service providers.

Jose Lorenzo, SVP Global Sales and Business Operations, ItsOn 
Telefónica Mexico's digital transformation vision for delivering mobile transparency, control and an amazing smartphone experience is finally realized through Movistar On.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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