Comptel, now a Nokia company, announced that Viva launched its innovative, time-based mobile data solution Viva Ilimitado, powered by Comptel’s FWD solution.
FWD is a cloud-based solution that enables contextual, time-based data sales directly from end user devices. By transforming data packages into bite-sized chunks, FWD simplifies and personalises buying and using mobile data, said Comptel. Offering FWD as a white-labelled solution enables operators to leverage their trusted brands in new ways, with existing and new users.
Viva can also leverage FWD’s marketing console to create, sell, market and target mobile data offers in real-time, allowing Viva to, for example, offer “happy hours” during low traffic times.
According to Comptel, with FWD’s insightful and actionable analytics, operators can monitor performance and better tailor their offering to match customer needs. The company claims that FWD continues to gain traction with operators in various markets, following successful deployments by Etisalat in both Sri Lanka and Nigeria; by New Zealand mobile operator 2degrees; by DNA, the leading provider of prepaid mobile subscriptions in Finland; and by Robi Axiata Ltd, the fastest growing telecommunications operator in Bangladesh.