Viva Bolivia's Launches Time-based Data Plans Powered by Comptel’s FWD Solution

Viva Bolivia's Launches Time-based Data Plans Powered by Comptel’s FWD Solution Image Credit: Comptel

Comptel, now a Nokia company, announced that Viva launched its innovative, time-based mobile data solution Viva Ilimitado, powered by Comptel’s FWD solution

FWD is a cloud-based solution that enables contextual, time-based data sales directly from end user devices. By transforming data packages into bite-sized chunks, FWD simplifies and personalises buying and using mobile data, said Comptel. Offering FWD as a white-labelled solution enables operators to leverage their trusted brands in new ways, with existing and new users.

Viva can also leverage FWD’s marketing console to create, sell, market and target mobile data offers in real-time, allowing Viva to, for example, offer “happy hours” during low traffic times.

According to Comptel, with FWD’s insightful and actionable analytics, operators can monitor performance and better tailor their offering to match customer needs. The company claims that FWD continues to gain traction with operators in various markets, following successful deployments by Etisalat in both Sri Lanka and Nigeria; by New Zealand mobile operator 2degrees; by DNA, the leading provider of prepaid mobile subscriptions in Finland; and by Robi Axiata Ltd, the fastest growing telecommunications operator in Bangladesh.

Juan Pablo Calvo, CEO of VIVA
Most internet users don’t know how much mobile data they use. By converting mobile data sales into the understandable unit of time, we’re making it easy for users to select customised data plans that are suited to their needs. This delivers a superior experience to our customers.

Harry Jarn, Chief FWD, Comptel 
Consumers today want a highly personalised, simplified and affordable data buying experience. We’re excited to play a role in delivering a solution to VIVA that lets them put consumers in the driver’s seat.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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