Verizon has revamped its unlimited plan that was introduced earlier this year to three new unlimited packages - Go Unlimited, Beyond Unlimited and Business Unlimited.
Verizon said it would limit video qualities for both users of its unlimited plans as well as customers with monthly data. The revised unlimited plan starts at $75 a month for one line (Go Unlimited), alongside an unlimited plan with HD quality video, starting at $85 a month for one line (Beyond Unlimited) - compared to the earlier price of $80 a month for the unlimited plan.
Video on Go Unlimited is DVD-quality - SD on phones (480p) and HD on tablets (720p) - while video on Beyond Unlimited is HD for phones and tablets (720p for phones; 1080p for tablets). Moving forward, HD video on all legacy plans will also match Beyond Unlimited’s HD quality, said Verizon.
With Business Unlimited, businesses can get cost-effective flat monthly rates without having to manage voice and data usage by employees who can now use their smartphones, tablets and jet packs without having to worry about volume overages.
Verizon said it is doing this to ensure all customers have a great experience on its network since there is no significant difference in quality on a smartphone or tablet when video is shown at higher resolutions (than 720p on phones and 1080p on tablets).
The reintroduction of its unlimited plan early this year has helped the Operator to add 358,000 phone subscribers in the second quarter. However, Verizon's rival T-Mobile claimed that Verizon's networks (and AT&T) has slowed down after making unlimited data available to their customers. Based on the chart provided by T-Mobile's CTO, Neville, Verizon has dropped to third place behind AT&T on network speed, after it started offering unlimited data plans in February.