InMobi, an independent mobile advertising and technology platform announced the launch of a mobile media platform for premium in-app video advertising in Indonesia.
Through partnerships with top publishers in the country such as Viu, Detik, Path, BBM, Baca, LINE and others, InMobi claims that it now becomes the largest mobile media platform in the country with a reach of over 60 million video viewers.
InMobi's advanced mobile media platform for video comes with industry leading viewability, interactivity and buffer-free ad experience that delivers the best performance for marketers. The platform also comes with an advanced creative authoring tool that helps marketers create more interactive and shoppable mobile video ads at scale using pre-existing video assets and make them mobile ready for driving higher engagement.
Naveen Tewari, CEO & Founder, InMobi
With these set of investments in the Indonesian market, we are becoming the one-stop solution for all things mobile in Indonesia. Given that 91% of all digital usage in Indonesia is mobile, it is only natural that marketers in the country need to have a mobile-first, video approach to capture their users. Indonesia is one of our fastest growing markets and we are in a dominant position here because of our early bets and strong tech.
Jayesh Easwaramony, SVP & MD, InMobi APMEA
As part of this plan, InMobi has already powered over 1.5 million transactions for e-commerce players during the first half of 2017. InMobi also works with the top 15 premium publishers in Indonesia, making it among the top 3 preferred partners for brands when it comes to mobile marketing.
