Viu, a leading pan-regional OTT video service by PCCW Media, is officially launched in Thailand, bringing the service now to 15 markets including Hong Kong, Singapore, Malaysia, India, Indonesia, the Philippines and the Middle East namely Bahrain, Egypt, Jordan, Kuwait, Oman, Qatar, Saudi Arabia and UAE.
Premium Asian content with Thai subtitles, comprising the latest dramas and variety shows from Korea and Japan, will be delivered quickly after local telecast and can be easily accessed via Viu mobile app and its website.
As Thailand is one of the most highly Internet penetrated markets with Millennials who are very receptive to online video viewing and digital advertisements, Viu expects Thailand to mirror the success it has in other Asian markets with healthy growth in subscription and advertising revenue in due course.
As part of its regional expansion strategy, Viu has forged alliances with multiple leading telecommunications companies to extend its premium service to more users. Viu’s premium service in Thailand will be launched in partnership with Advanced Info Service (AIS), the country’s largest telecommunications company. AIS users can enjoy exclusive offers of Viu’s premium service and more.
Janice Lee, Managing Director of PCCW Media Group
The Hallyu which is sweeping across Asia is notable in Thailand and we are pleased to see that Viu has already recorded over 820,000 fans on Viu Thailand Facebook page even months before our launch. Leading K-communities and die-hard Korean fans in Thailand all eagerly await Viu’s service launch to access our vast library of premium Korean and other Asian content.
Pratthana Leelapanang, Acting CMO, AIS
One of AIS goals is to continue working with leading OTT platforms in global market to serve the need of every viewer segment, including those who are fond of Asian contents from South Korea and waiting for the original. Today marks another important step for AIS as Viu, a leading OTT service with a strong range of premium Asian content, trusts AIS in its quality mobile network and platform.
