Over 25 million Mobifone subscribers can now purchase apps and in-app content from the app store by charging payments to their phone bill.
Carrier billing significantly increases the amount of people in Vietnam who can make online payments. This is because only 2% of the population has credit cards while carrier billing is available to any phone owner.
Today, more than 40% of Vietnamese already own a smartphone with the growth accelerating. Additional information on the Vietnamese mobile ecosystem can be found from Fortumo’s Asia market report.
Mobifone is the third Vietnamese mobile operator to launch Google Play in Vietnam by using Fortumo as its integration partner, as the company already works together with Viettel and Vietnamobile.
Mobifone will also get access to Fortumo Insight, the company’s sophisticated data analytics platform which helps carriers see the main business KPIs and analyze their revenue from app stores. Fortumo Insight also enables carriers to track subscriber payment behavior and make improvements based on actual results.