Spark NZ's Qrious Acquires NOW Consulting to Boost Data and Analytics Portfolio

Spark NZ's Qrious Acquires NOW Consulting to Boost Data and Analytics Portfolio Image Credit: Spark

Spark New Zealand owned data, analytics and AI business, Qrious, on Wednesday signed an agreement to acquire NOW Consulting, the New Zealand-based data consulting division of WhereScape Software. Spark via Qrious will be offering a unique data and analytics offering in the New Zealand market.   

The merged business will operate under the Qrious brand combining the rich data, analytics, AI and data-powered customer engagement capabilities of Qrious with NOW Consulting’s wealth of expertise and capability in data integration, engineering and visualisation.   

Taking total staff to over 170 across Auckland and Wellington, the acquisition makes Qrious one of the largest data and analytics specialists in New Zealand. The conditions in the agreement signed today are largely procedural, and completion is expected in the next few days. 

Jolie Hodson, CEO of Spark
We are proud of the position Qrious has already built as a leading innovator in New Zealand’s data and analytics space, particularly following Qrious’ successful acquisition and integration of marketing automation business Ubiquity in 2017.

David Morris, CEO, NOW Consulting
Both our businesses are passionate about partnering with customers to provide solutions that deliver tangible long-term value, and the opportunity to immediately offer more advanced analytics and AI services will be of real benefit for our customers and our people.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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