A recent survey was conducted by consulting firm iGR on behalf of Syniverse, a solution provider for the Telecom sector , to identify the mobile strategies deployed by leading brands worldwide. The survey, which was conducted in 10 countries which make up the world's major markets shows the importance of enterprise mobile strategy across multiple industries. The exercise, which covered the Fortune 1,000 companies found that the enterprise mobility solutions are being leveraged to achieve customer-related goals, improve operational efficiencies and increase revenue. According to the report, 92 percent of respondents say that mobile solutions are critical to their industries and mobile enables them to achieve improvements in customer experience, service and communications, as well as realize reductions in operating expenses and capital costs. Having mobile strategy has also helped companies to retain and grow their customer bases, increasing loyalty and revenue along the way.
“Advancements in mobile technologies over the past few years have unleashed unprecedented opportunities for consumers to interact with brands,” said Jeff Gordon, President and CEO of Syniverse. “This mobile paradigm shift positions the consumer squarely at the center of the mobile ecosystem. As a result, businesses are seeking opportunities to engage with consumers in more contextual and real-time ways, as well as to provide a uniform global experience.” "It's clear from the survey results that companies are moving quickly with their integration of mobile, and they are increasingly seeking customized mobile solutions to meet consumers’ unique needs," Gordon said. "To help these companies manage the multiple interconnections and touch points necessary to enable these solutions, and to help them provide the security and real-time experience that mobile consumers have come to expect, it is critical for mobile service providers to prepare for these emerging needs. Businesses’ migration to mobile presents a great opportunity for service providers to grow their businesses by becoming a critical part of the value chain." New Era for the Enterprise: Mobile Strategy Now a Key Driver for Achieving Marketing Goals and Business Objectives
