The fast growing digital content market, the entry of newer and more innovative mobile Apps and the proliferation of smartphones and tablets drive the need for better content delivery networks (CDN) for smarter monetization and better customer satisfaction. CDNs have evolved into Mobile Network Operators mainstream business, forging aliances with international carriers/ CDN providers, CDN solution vendors for transparent caching and other MNOs for traffic peerings. Arcus Advisors, via its recently released case study on Content Delivery For Airports titled ' In-Airport Entertainment Opportunity Overview', highlights ways to monetize content delivered to passengers in airports. The study, which also applies to other ‘small footprints’ such as sports venues and convention centers, shares customer expectations for high-quality wireless Internet service regardless of time of day or location. It also discusses on how these services enable airport operators to diversify their income streams by creating a broad, risk-reduced portfolio that are not dependent on aviation business cycles.
The case study covers a dynamic mix of technologies and business models and looks at the stakeholder requirements in delivering the solution. It also examines the various challenges in understanding the market requiremetns and building the right models for profitable and sustainable businesses. Arcus Advisors provides consulting solutions for this segment, which includes the identification of emerging non-commercial applications and B2I/G (business to industrial/government) models, with special focus on the airport vertical. Read the case study at our e-Library section.
