iLook, Online Pay-TV Platform Turns YouTube Channels into Mobile TVApps

11 June 2014
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iLook, San Jose-based company founded in 2009, has launched a system that is designed to convert YouTube channels into mobile video apps similar to watching the traditional TV channels. iLook said users only need to login into their YouTube channel from, where its TVapp platform automatically generates a mobile app and submits it to supported app stores, where it then becomes available for download by consumers.  

According to iLook, a startup that aims to create TV marketplace for video aggregators, video owners and advertisers, its users do not need to code their mobile apps or sign up for a separate iOS or Android developer account.   The company said it also enables advanced features such as video uploading (linking one or more YouTube channels to the user’s iLook account), syndication (exporting and importing videos from other iLook user accounts), and three “monetization methods” – pay-per-view, subscriptions and ad insertion.

"Owners of long-tail YouTube channels are now able to attract attention and monetize like traditional TV networks, by co-locating on the same mobile screens with cable channel apps like CNN and MTV."

- Peter Redford, CEO, iLook

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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