Lulu, a fast growing app that allows women to anonymously rate men, has advanced another step in the social apps market by incorporating advanced analytics that will now allow men to learn about themselves based on the ratings and feedback by women. Lulu Apps which made its debut a year ago saw millions of men signing up to allow themselves to appear on the Apps that is accessed by millions of women. With the introduction of analytics, both men and women can now have macro and micro level aggregated scores and related information that enables them to improve their social experiences and their personal relationships. According to Lulu, the analytics feature can be downloaded for free in the App Store and will be available on Google Play in the coming weeks.
Apps such as Lulu cater for segments of men and women who seek purpose-specific information from the most relevant sources. In this case, men need analytics that help them to better understand themselves, know their plus points and become aware of their shortcomings while women can access information about millions of men whom they can potentially socialize or befriend. Such targeted apps that are built for specific purposes and that offer huge databases built via crowd-sourcing could pave way for more analytics-based apps that help people learn about themselves, their environments, the marketplace and other important areas of their lives.
Lulu's look and feel as well as its rating and scoring methods on a host of categories which include attributes such as ambition, humor and manners, coupled with features such as Lulu fan club, advice columns and others, are expected to push more people to use the application, specifically, among college students and young urbanites. Lulu has also teamed up with Buzzfeed, an online social content provider, to syndicate some of the site's best content that is relevant to their target users.