BT has appointed Marc Allera, currently CEO of the EE business acquired last year by BT, to lead a newly-created BT Consumer business group.
The new BT consumer business group will operate across three distinct brands – BT, EE and Plusnet – and will span fixed and mobile networks, consumer products and services, and content.
Before that Marc was the Chief Commercial Officer for EE having joined in December 2011 from Three UK, where over a ten year period he held a number of senior positions including Chief Commercial Officer and Sales & Marketing Director. He is credited as a key force behind Three’s growth from start-up to a major player in the UK mobile market.
Prior to joining Three’s parent company Hutchison Whampoa in 2001, Marc spent a number of years in the video game industry where he was General Manager of Sega UK.
As part of the Group’s continued transformation, BT has also announced the appointment of Cathryn Ross, currently Chief Executive of Ofwat, the water sector regulator in England and Wales, as its new Director of Regulatory Affairs.
Her appointment follows the decision of Sean Williams, Chief Strategy Officer, BT Group, to leave BT to pursue new opportunities outside the Group.
Gavin Patterson, CEO, BT Group
This appointment reflects the growing scale and ambition of BT. Marc has led the successful integration and delivered the improved customer experience and strong financial performance of EE. He will lead our continued integration and convergence in consumer telecommunications.
