Syniverse announced a $45 million investment for a minority stake in mobile marketing technology provider Vibes. The investment is expected to enhance Syniverse’s end-to-end enterprise solutions by adding the leading “mobile-first” CRM platform to improve its product and presence in the enterprise markets as well as propel white-label opportunities and support for mobile network operators.
As part of the investment, Chicago-based Vibes will bring to Syniverse a scaled, CMO-friendly platform that enhances the Marketing Cloud. Vibes will also facilitate the integration of its platform into the Syniverse customer offering with sales and go-to-market training support.
According to Syniverse, the combination of its capabilities and international footprint with Vibes’ platform and expertise will enable the expansion of sophisticated mobile marketing capabilities in markets around the globe.
Stephen C. Gray, President and CEO, Syniverse
Together, we are uniquely positioned to help brands around the globe reach more consumers in ways that precisely track the return on their mobile marketing spend and accelerate the shift from lower-ROI email campaigns.
Jack Philbin, Vibes CEO and Co-founder
By partnering with Syniverse, we’ll be able to deliver incredible revenue-generating mobile marketing experiences to companies around the world, including those in the retail, financial services, travel and hospitality industries, as well as mobile operators, MVNOs and OTT providers.
