SoftBank has announced a number of changes to initiate its transformation towards becoming a stronger global player. The Japanese Mobile Operator & Internet giant will be changing its company name to SoftBank Group Corp to consolidate all its current assets, including SoftBank Mobile, Yahoo Japan Corporation, and Alibaba Group Holding Limited under the same roof.
Softbank also names Nikesh Arora, currently Vice Chairman of SoftBank, as the Representative Director and President & COO effective June 19, 2015. Arora, a 47-year-old former Google senior vice president and chief business officer joined the Operator in September 2014.
Masayoshi Son will continue to be Chairman and CEO of SoftBank, while Ken Miyauchi is President & CEO of SoftBank Mobile Corp., the domestic telecommunications business.
Masayoshi Son, Chairman and CEO, SoftBank Corp. and the future SoftBank Group Corp
Many tech companies face a decline after thirty years due to evolving technologies, changing business models and overreliance on founders. To create a sustainable growth business for centuries to come, we must transform our current operating assets and take a systematic approach to supporting our group of disruptive entrepreneurs. As President of SoftBank Group, Nikesh will work with me to drive the transformation of SoftBank as it enters a new phase.
Image by Loic Le Meur (Flickr: Nikesh Arora) [CC BY 2.0], via Wikimedia Commons
