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CleverTap Secures $105M Funding to Expand Customer Engagement, Retention Platform

CleverTap Secures $105M Funding to Expand Customer Engagement, Retention Platform

CleverTap, a leading global B2B SaaS platform for customer engagement and retention announced it has signed definitive agreements to raise US$105M in a Series D funding round led by CDPQ, a global investment group.

The funds will be used to support CleverTap's global expansion and enhance the development of its world-class solutions and technology.

Founded in Mumbai in 2013 and headquartered in Mountain View, California, CleverTap's customer engagement and retention SaaS platform leverages machine learning and artificial intelligence to offer a comprehensive user engagement suite that enables brands to build valuable, long-term relationships with their customers. CleverTap's subscription-based solution has been adopted by a loyal customer base of 1,200 brands in 100 countries representing 10,000 apps across industries including Fintech, eCommerce, Subscription, On Demand, and Streaming media.

In June 2022, CleverTap completed the acquisition of San Francisco-based Leanplum, a leading multi-channel customer engagement platform, further strengthening its footprint in North America and Europe. In the same month, it also unveiled TesseractDB(TM), the world's first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands.

As part of the transaction, CDPQ will join CleverTap's Board of Directors upon closure of this funding round. IIFL AMC's investment is subject to approval from Securities and Exchange Board of India (SEBI).

Sunil Thomas, Co-founder and Executive Chairman, CleverTap
The fresh funds will help fuel our plans to further strengthen our presence in key geographies and expand our teams. The last few months have been quite exciting for us with the Leanplum acquisition and unveiling of TesseractDB(TM). And now with the new institutional investors coming on board we have all that we need to grow at a faster rate while consolidating our position as the global leader in the retention space.

Sidharth Malik, Chief Executive Officer, CleverTap
The latest fundraise reaffirms customer and market belief in CleverTap and our growth potential. This fundraise will help us elevate our growth trajectory and further enable us to innovate better and faster while staying ahead of the curve. The paradigms of user engagement are changing, and as industry leaders we are best positioned to help businesses adapt to this ever-evolving consumer landscape. Our recent acquisitions helped us expand our foothold in North America and Europe, and enhance our leadership in verticals such as on-demand and subscription.

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

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