Bouygues Telecom announces its new strategic plan, 'Ambition 2026' with the aim to become the number two telecoms operator in mobile and a major player in fiber in France.
To achieve that ambition, Bouygues Telecom is stepping up its growth in a reinvigorated French market, leveraging the drivers responsible for its success since 2015, its recent acquisition of EIT, new initiatives in its various markets (B2C, B2B and wholesale) and expert skills and dedication of its people.
Bouygues Telecom endeavors to offer its customers a high-performance, energy-efficient and sustainable network, aiming to cut its greenhouse gas emissions while meeting the expectations of its customers and other stakeholders. It reduces its environmental impacts by improving its products and extending the lifetime of its equipment. Its modems and TV decoders are eco-designed (box, packaging, first virtual box incorporated into the TV set) and their energy consumption is regularly optimized (35% reduction between the Miami box and the Bbox Sensation, and 36% reduction between the Bbox 4k and the Miami box).
In order to achieve the targets of its Ambition 2026 strategic plan, Bouygues Telecom will accelerate roll-out of its FTTH and 5G infrastructure and invest in mobile radio capacity and fixed devices (modems, TV decoders, etc.) to keep pace with changes in use and a growing customer base.
Richard Viel, Bouygues Telecom’s CEO
Bouygues Telecom’s strategy since 2015 has been an undisputed success. The business and financial targets set at the time have all been achieved or exceeded, making Bouygues Telecom the operator with the fastest sales growth on the French market and among the very first in Europe.
