Rakuten this week announced the merger of the automotive service brands it operates and the launch of the new 'Rakuten Car' brand.
Rakuten Car is a new brand that covers the wide range of automotive-related services provided by the Rakuten Group designed to meet the needs of car owners, including the purchase and sale of cars, car washing, and vehicle inspection. By merging these services into one brand, Rakuten aims to make it easier to understand the diverse lineup of automotive services provided by the Rakuten Group, as well as lay the groundwork for strengthened collaboration between related services in the future.
This brand merger integrates the following five services under the Rakuten Car brand: Rakuten Shaken, a site for obtaining advance quotes and making bookings for vehicle inspections, Rakuten Car Service, which allows users to make batch assessment requests for the trade-in of used cars, compare and make reservations for car wash and coating services, and make reservations for tire mounting services, Rakuten Car Service App, a search app for gas stations where users can collect Rakuten Points, and Rakuten Car Service Magazine, which provides information on discounts on vehicle maintenance fees.
The brand merger also includes Car Price, an auction service that purchases used cars, operated by the consolidated subsidiary Rakuten Car.
