Proximus Launches #shifttodigital Strategy

4 months ago
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Proximus Launches #shifttodigital Strategy Dominique Leroy, CEO, Proximus Group, Image Credit: Proximus

Proximus announced the launch of its #shifttodigital strategy, accelerating its transformation to remain relevant on the Belgian market and to secure the company’s future.

Proximus has started a transformation journey since 2014, evolving from a telecommunications company towards a provider of digital services. This allowed the company to realize a continuous growth over the past years.

Today, the tipping point in digitalisation in the industry and the challenging market conditions in Belgium are setting a disruptive context in which Proximus has to fundamentally reinvent itself and provide new digital solutions that answer customer needs and desires, both in the enterprise and consumer markets.

To achieve this, Proximus to further roll-out its fibre network and the preparation in its 5G network. In addition, the company is further expanding our ICT activities to help companies in their digital transformation.

Proximus plans 1,250 recruitments in the next 3 years, of which 750 concern additional recruitments for the further expansion of its ICT activities in the various affiliates, while 500 extra people will be hired at Proximus NV within the new digital domains. On top of this, the rollout of the fibre network, already in 2019, provides 1600 jobs at our external partners.

Proximus said it will continue to grasp cost-saving opportunities through rationalisation of its networks, product portfolio,  platforms, buildings and IT systems and through further simplification, automation and digitalisation. Together with its suppliers, Proximus will start discussions to investigate the different possibilities to reduce costs and increase efficiencies.

Dominique Leroy, CEO, Proximus Group
We acknowledge that all these changes will create some uncertainty in our teams, but the pace of digitalisation and disruptive market conditions do not leave us the choice.In our tradition of social dialogue, we count on our social partners to rapidly engage in constructive discussions

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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