With DTW23 taking place tomorrow, Ariana Lynn, Principal Analyst at The Fast Mode spoke to Michael Matthews, CEO of AwareX on the company's plans for the event. In the brief interview, Michael also discusses his thoughts on digital transformation and the convergence of telco and cloud.
Ariana: Are there any plans to collaborate with other exhibitors or sponsors? Will AwareX be running any joint demos or showcases?
Michael: Yes, AwareX collaborated with goTransverse and Kloudville on a TM Forum Open Innovation Catalyst project titled “B2B Employee Digital Engagement Drives Lifetime Value.” The project’s main objective is to help communications service providers (CSPs) better address their own B2B customers’ needs with an engagement solution that can provide frictionless experiences for that customer and its employees that reduce inefficiencies, increase satisfaction and improve profitability for the CSP.
In addition to collaborating with goTransverse and Kloudvillle, the Catalyst project is also championed by AT&T, Sri Lanka Telecom and Indosat Ooredoo Hutchinson, who have worked closely with our team on our business use cases to pilot the project.
Ariana: What are some emerging trends and technologies that you expect will power digital transformation in the telco space in the next year?
Michael: Digital transformation in the telco space is happening quickly and new trends and technologies seem to be popping up in droves on a daily basis. One I think that companies will want to pay attention to is the digital customer experience. Consumers are getting savvier and improving their interactions through self-service channels and automation will be crucial to a company’s growth and success. Other trends that will be interesting to watch unfold are obviously advancements in AI and cybersecurity.
Ariana: How has the convergence of telco and cloud changed CSP monetization strategies? What are some new growth opportunities?
Michael: The convergence of telco and cloud has changed monetization strategies for CSPs in many ways. Most importantly, it has enabled CSPs to broaden their services and offerings to better cater to customers’ needs and alternative revenue sources. The convergence has created new growth opportunities that have led to more flexible monetization models such as subscriptions and usage-based that have proven to be both cost-effective and impactful because of their personalized approach. Additionally, other growth opportunities that came as a result of telco and cloud convergence are hybrid cloud solutions, bundle packages and more.
