With TM Forum's DTW23 - Ignite set to begin next week in Copenhagen, The Fast Mode spoke to MDS Global, a leading BSS-as-a-Service vendor, on their plans for the upcoming event.
What products / solutions will MDS Global be showcasing at DTW23? Can we expect to see any new launches?
MDS Global is set to make waves at DTW23, where we will be showcasing our "Agile Digital Telco Ecosystem". Drawing from our rich experience as a former telco, this comprehensive suite of solutions represents the future of telecom services, meticulously fine-tuned to empower telcos for profitable growth in the ever-evolving digital age. This is why leading brands worldwide trust us - from telco giants like BT to disruptive MVNOs like redONE.
Our stand at DTW23, located at stand 325, will be the epicentre of innovation, featuring an array of groundbreaking offerings:
- Cloud Monetisation Platform: empowering telcos to unlock new revenue streams and monetise any service rapidly, with a versatile end-to-end modular business support system (BSS) for B2B and B2C that is deployable in the cloud, on-premise, or hybrid environments.
- DecisionAI - Revolutionising Churn Reduction and Revenue Growth: our AI-powered decision intelligence platform, has attracted global interest from telcos. Tailored specifically for telco business users, it has proven to be a game-changer, enabling telcos to predict customer behaviour. It can reduce acquisition costs by 50%, improve cross-sell uptake by 15%, and slash churn by a remarkable 30% in just three months. This is not just a vision; it's a reality.
- eSIM Solutions: As we embrace the future of SIM technology, we present eSIM solutions that provide greater flexibility and efficiency for telcos and their customers.
- Customer Experience Platform – launching at DTW23: offering exceptional self-service and automation experiences to build loyalty and substantially reduce customer care cost. Featuring a single, consistent, intuitive self-service app/portal, our Customer Experience Platform is set to bridge the gap between B2C and B2B services. It provides additional controls at various levels, catering effectively to users from large enterprise organisations to SMBs.
We will also be unveiling our business value calculator at DTW23. This tool allows telco visitors to understand the tangible impact that MDS DecisionAI can have on their most critical business KPIs, including Average Revenue Per User (ARPU), Churn, Customer Lifetime Value (CLV), Acquisition, and more. It's about delivering measurable results and tangible growth.
Our presence at DTW23 represents not just a showcase of technology but a vision for the future of telecommunications. We invite all attendees to visit our stand 325, engage with our team, and witness the transformative power of MDS Global's solutions. We're not just riding the wave of change; we're leading the way into a new era of telco excellence, driven by innovation and a relentless commitment to customer success.
How do you see AI being applied to telco business decision making to improve customer lifetime value?
AI is poised to revolutionise the telecommunications industry by enhancing business decision-making processes, ultimately leading to improved customer lifetime value (CLV). AI-driven decision intelligence is transforming the telecommunications industry by offering a profound shift from traditional business intelligence.
The key differentiator lies in the ability to predict customer behaviour with remarkable accuracy. By leveraging advanced data insights and cutting-edge machine learning algorithms, telcos can anticipate customer needs, preferences, and future actions. This predictive aspect empowers businesses to make proactive, data-driven decisions, setting them apart from competitors relying solely on historical trends.
One key area where AI proves invaluable is churn reduction. Using the power of AI, telcos can more effectively identify churn patterns and the contributing factors behind customer attrition. Armed with this knowledge, they can implement highly targeted retention strategies to effectively reduce churn rates and retain a competitive edge.
Moreover, AI plays a pivotal role in optimising customer acquisition strategies by empowering telecom companies to effectively identify the most promising customer segments. By tailoring marketing efforts to these segments, telcos can significantly enhance their acquisition rates and gain a competitive advantage.
AI also offers the capacity to substantially boost the Average Revenue Per User (ARPU) by identifying upselling and cross-selling opportunities to existing customers. Through personalised offers and a deep understanding of customer behaviour, telcos can increase their ARPU and maintain a lead in the market.
In summary, AI is reshaping the telco landscape by fuelling growth, outperforming competitors, and delivering exceptional customer experiences. At MDS Global, our solution, MDS DecisionAI, embodies these principles, equipping telcos with the tools they need to thrive in the evolving telecommunications industry.
What are some emerging trends and technologies that you expect will power digital transformation in the telco space in the next year?
The digital transformation of the telecommunications industry is on the brink of a profound shift, driven by emerging trends and technologies that are reshaping the landscape. Customer experience is driving the transition from siloed operations towards a more integrated approach, a change that has become imperative in the rapidly evolving digital era.
As telcos seek to take advantage of the opportunity to become digital service providers (as well as connectivity providers), one of the pivotal trends enabling transformation is the move towards unified billing systems. Telcos are realising the immense value in offering single billing systems across all their services. This not only simplifies the customer experience and reduces costs but also aligns with the industry's vision of becoming fully Digital Telcos.
The cloud is another technology that is proving to be a game-changer in the telco space. Its scalability, flexibility, and cost-efficiency are driving a significant shift towards cloud-native architecture. Cloud solutions are integral to our vision, as they provide the foundation for an agile and scalable ecosystem, enabling telcos to quickly launch, experiment, and monetise a multitude of services for every customer type.
Cost reduction remains a driving force in this transformation. Telcos are seeking streamlined, automated, and real-time processes that not only improve customer experiences but also reduce operational costs. The transition away from traditional call centres towards digital self-service apps and portals is a testament to this shift.
The transformative power of artificial intelligence (AI) is a cornerstone of the evolving telco landscape. AI is set to revolutionise the industry by infusing predictive analytics, automation, and data-driven decision-making into every facet of telco operations. Telcos are increasingly turning to AI to grow revenues, enhance customer experiences, optimise network management, and uncover valuable insights from their vast datasets.
Moreover, many telcos have felt let down by big strategic suppliers and are now seeking trustworthy partners who can support their growth. Agility is the need of the hour. As telcos strive to become more agile, they are embracing modular, best-of-breed component-based architectures that are easily adaptable to changing market dynamics.
Our digital telco vision aligns seamlessly with these emerging trends. We envision Digital Telcos that offer outstanding digital-first, transparent, real-time customer experiences, and are highly agile in launching and monetising services. Our API-enabled ecosystem of modular, pre-integrated products, delivered from the Cloud, embodies the spirit of this transformation.
Our business concept revolves around modular, best-of-breed architecture, cloud-agnostic solutions, and a commitment to automation and scalability. We adhere to open standards, emphasise security from the ground up, and focus on creating an ecosystem that is ready for big data, machine learning, and analytics.
In summary, the next year promises a telco landscape defined by integration, unified billing, cloud-native solutions, AI-driven decision intelligence, and a relentless pursuit of cost reduction and agility. As thought leaders in the field, we are well positioned to guide telcos on this transformative journey, offering the foundation, vision, and solutions needed to become truly Digital Telcos that lead the industry into the future.
