With TM Forum's DTW23 set to place later this month in Copenhagen, Ariana Lynn, Principal Analyst at The Fast Mode spoke to Fernando Carrasco, CEO and Co-founder at Locatium.AI on the company's participation at the event. Fernando reveals Locatium.AI's planned demos, activities and speaking opportunities.
Ariana: What products / solutions will Locatium.ai be showcasing at DTW23? Can we expect to see any new launches?
Fernando: We have developed a global intelligence platform for Telco optimization, capable of making MNOs increase EBITDA by 15 to 20%. The platform provides and exploits the location and profile data of billions of mobile phones globally (including mobile ad IDs, consumer data, etc.) of all telecom operators, and UX data (signal strength, download and upload speed, network delay, etc.), demographics, and consumption.
Our Telco Growth Platform uses a set of advanced algorithms for the following use cases:
- Smart CAPEX - 15% CAPEX and OPEX savings compared to the current "Site Traffic Optimization (Golden Site)" optimization approach. (hundreds of millions of $).
- Retail network optimization - Increase by 15% the probability of your Retail Network by optimizing topology, locations, sizes, number of stores, etc.
- Advanced geo-marketing intelligence - Mass telco personalization: Increase by 50% the ROI of the acquisition marketing campaigns.
- Pricing optimization - Zero value is destroyed in price wars when using our Telco Growth Platform for defining your pricing strategy.
Finally, topping the stack is a powerful presentation/visualization mixing geospatial and business intelligence components.
Yes, we will be showcasing the tool at DTW23.
Ariana: What are you looking forward to most at the event? Does Locatium.ai have any exciting activities planned?
Fernando: Well, I'm truly excited about the upcoming event! There's so much to look forward to, but one thing that stands out to me is the opportunity to connect with fellow professionals in the industry. These events are a fantastic chance to exchange ideas, learn about the latest trends, and forge new partnerships.
And yes, I'm delighted to share that Locatium.ai has some really exciting activities planned for the event. We're all about innovation and pushing the boundaries of location intelligence. We'll be showcasing some of our latest advancements in geospatial technology, including cutting-edge mapping solutions and analytics tools that are designed to empower businesses in making data-driven decisions. Additionally, we're hosting a series of quick interactive catch-ups where attendees can get hands-on experience with our platform and explore its various capabilities.
Overall, I can't wait to engage with the event attendees, share insights, and learn from other industry experts. It's going to be an inspiring and productive experience, and I'm honored to be a part of it. Don't miss out on this opportunity to discuss how Data-driven Mathematical Optimization is helping MNOs unlock EBITDA gains of more than $100m. See you there!
Ariana: Are there any speaking opportunities that Locatium.ai will be taking part in? What are some of the key points that you plan to cover?
Fernando: Certainly, at TM Forum 23, Locatium.ai is excited to be a part of the conversation and share insights into the future of location intelligence and its role in the telecommunications industry. At the moment, we have no speaking sessions, but we secured opportunities in a few catch-up sessions that align with our expertise and focus areas.
One of the key points we plan to cover is how location intelligence is transforming the way telecom companies operate and deliver services. We'll discuss how our advanced geospatial analytics and solutions can empower telcos to optimize network planning and deployment, enhance customer experience, and streamline operations.
Additionally, we'll highlight the importance of data quality and accuracy in location intelligence, especially in the context of 5G and the Internet of Things (IoT). We'll delve into how Locatium.ai's technologies ensure precise location data, aiding telcos in making informed decisions and enabling innovative services.
Another crucial aspect of our presentations will be addressing the challenges and opportunities around privacy and data security in the realm of location-based services. We aim to provide insights into how telcos can navigate these concerns while still leveraging the potential of location data to deliver personalized and value-added services to their customers.
Lastly, we intend to touch upon real-world use cases and success stories where our location intelligence solutions have made a tangible impact on telcos' operations, revenue streams, and customer engagement. By showcasing these examples, we hope to inspire attendees with practical applications of location intelligence within the telecommunications industry.
In summary, Locatium.ai's speaking opportunities at TM Forum 23 will revolve around the transformative power of location intelligence in telecom, emphasizing data quality, privacy considerations, and real-world implementations. We look forward to engaging with the audience, sharing insights, and contributing to the ongoing dialogue about the future of telecommunications and technology.
Fernando Carrasco is CEO and Co-founder at Locatium.AI, a location analytics cloud SaaS vendor for CSPs, developer of the AI-ML Smart Network CAPEX tool leveraging several internal datasets (such as CDR, Network KPIs, CRM, Network Registry,...) and external / alternative data streams (such as Telco UX, human mobility, building heights, real estate insights, consumer insights, ...). Fernando boasts extensive experience in Tech, Telecoms, Data Analytics, and Consulting, holding a Degree in Telecommunication Engineering from the University Carlos III of Madrid (Spain) and an MBA Degree from London Business School (UK).
