Amdocs yesterday announced that it has been selected by Ice Norway to enable the launch of eSIM services, allowing for an enriched customer experience and accelerating the Norwegian operator’s digitalization journey. An eSIM is an embedded, digital SIM that lets users activate a cellular plan from a mobile network operator without the need for a physical SIM card.
The project with Amdocs will allow Ice Norway to offer consumers the option to switch to its network with the tap of a button when using eSIM-enabled smartphones, tablets and laptops, as well as smartwatches and other wearables. Under the deal, Ice Norway will deploy Amdocs’ eSIM Cloud platform, which offers simple and fast integration into a service provider’s network and IT systems. Amdocs’ eSIM software development kit (SDK) and entitlement server will also be utilized.
Shiraz Abid, Chief Commercial Officer at Ice
We value simplicity, and eSIM certainly makes it easier for customers to swap between operators. eSIM is good for competition and positive for the environment. It’s a win-win for us, and Amdocs makes this possible. Ice is no newcomer when it comes to the innovation advantages of embedded SIM, having launched a fully digital, eSIM-only mobile brand, Nice Mobil, in 2021. Before the end of 2023, all new customers joining Ice will have the option to get eSIM through a seamless customer journey enabled by the Amdocs platform when they sign up for a mobile subscription or buy a new handset from Ice.
Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs
Innovative service providers like Ice Norway are creating the next generation of frictionless experiences by offering eSIM-based connectivity. Around the world, momentum for eSIM adoption is rapidly building, and we’re delighted that leading service providers are adopting our SaaS eSIM cloud platform to better connect customers.
