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Latest News | Mobile Advertisement Services

Telcos as Banks, Platforms and Marketing Powerhouses

Mobile operators are under growing pressure to change. Over the past few years, subscriber and revenue growth has remained flat…

AT&T Names Kirk McDonald CMO of New Ads Company

AT&T has named Kirk McDonald as CMO of AT&T’s advertising and analytics company. The new company, established in Fall 2017…

The Carrier Cure: Turning Mobile “APPathy” into Opportunity

6 years ago
Wireless Carriers have long been eager to enter into the mobile advertising game. We’re continuing to see strategic decisions being…

Altice USA Inks Advertising and Content Distribution Partnership with Viacom

Leading broadband and cable provider, Altice USA has signed a multi-year partnership which includes advanced advertising and content distribution agreements …

Altice Acquires Teads as Part of Global Advertising Strategy

Altice has entered into an agreement to acquire Teads, the No. 1 online video advertising marketplace in the world with…

Verizon Enters Into Massive Content Network & Digital Advertising Business with Yahoo's $4.83 billion Deal

Finally, Verizon’s long-expected deal to acquire Yahoo’s core Internet assets became reality this week. Verizon's aquisition of internet giant, Yahoo's …

Global Mobile Video Revenue to Reach $25 Billion by 2021 - Strategy Analytics

Worldwide revenue from mobile video will reach $25 Billion by 2021, according to the latest research by Strategy Analytics. Growth…

Global Digital Advertising Spend across Mobile, Wearable & Online Devices to Exceed $285 billion by 2020

A new study from Juniper Research has found that global digital advertising spend across mobile, wearable and online devices will…

Oi Brazil Launches Gemalto SmartApp Mobile Marketing Solution

Brazilian mobile operator Oi, with nearly 50 million subscribers launches Gemalto's new SmartApp solution to expand its mobile marketing offering.…