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AT&T's Advertising Company Xandr Launches Dynamic Pause Ads

Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience…

eBay Becomes the First Advertising Partner to Sponsor Verizon Media’s New Shoppable Video Format

Verizon Media and e-commerce giant eBay this week announced "The Guy's Guide to Nailing the Holidays" - a new campaign…

Quick Take: ADA on Telco OSS at TM Forum's Digital Transformation Asia DTA 2019

4 years ago
At the recently concluded Digital Transformation Asia 2019 (DTA 2019) event by TM Forum, Tara Neal, Executive Editor of The…

Redbox Taps TiVo’s Personalized Content Discovery Platform

TiVo announced that Redbox, a leading provider of digital VOD service in the US tapped TiVo to deliver engaging, personalized…

Amazon's IMDb Launches Freedive - A Fee, Ad-Supported Streaming Video Channel

Amazon's IMDb announced the launch of IMDb Freedive, a free, ad-supported streaming video channel available in the United States on…

AT&T Rebrands Ad-Tech Unit with Launch of Xandr

AT&T announced the launch of Xandr, its new ad-tech company led by its advertising and analytics head Brian Lesser as…

Singtel's Amobee to Acquire Videology Assets for about $101 million

5 years ago
Singtel subsidiary Amobee has emerged as the winner in the court supervised auction to acquire certain assets from Videology, a…

AT&T to Acquire Digital Ad Platform AppNexus, Reportedly for $1.6B

AT&T has entered into an agreement to acquire AppNexus, a technology company that operates a leading global advertising marketplace. AT&T…

Cable Giants Comcast, Charter, Cox Form New Data Driven Advanced Ad Group

Charter Communications, Comcast and Cox Communications, owners of NCC Media, recently announced they are creating a new division within NCC…