AskNicely, a leader in customer experience software for service businesses, this week announced that it has completed a $32M Series B funding round and is launching its Frontline Success Platform.
The funding will help AskNicely lead the next generation of customer experience software for service businesses, bringing better technology to frontline teams.
The new Frontline Success platform takes inspiration from some of the world's leading people-powered businesses who've invested in technology to coach and motivate millions of frontline workers with no requirement for supervision or layers of traditional management.
As AskNicely prepares to double headcount across its Portland, Auckland and Amsterdam offices, the company is investing in a culture that it calls "experience-first".
CEO, Aaron Ward
Traditional customer experience software solutions do an ok job keeping analysts busy with mountains of data, but they totally ignore the actual people responsible for serving the customer. It's kind of outrageous that the class of worker that's most impactful on the customer experience is also the most under-served, under-paid, and under-appreciated.
Ryan Mandl, Managing Director at Five Elms Capital
Service businesses are experiencing increasingly high levels of competition for both customers and employees as customer loyalty has declined and labor shortages persist post-COVID. AskNicely has developed a beautifully elegant set of software solutions to ensure every customer gets the right experience and the frontline worker gets the right feedback, coaching, and recognition for their work.
