BT Deploys IoT Digital Store Solution for Thomas Pink in New York

BT Deploys IoT Digital Store Solution for Thomas Pink in New York Image Credit: BT

BT deploys Acuitas Digital Alliance’s IoT store platform for luxury clothing retailer, Thomas Pink in New York bringing the benefits of the online world to physical stores

BT last week announced that Thomas Pink has deployed the Acuitas Digital Internet of Things (IoT) platform, which helps retailers to digitize the physical store, at its Wall Street New York City store.

Thomas Pink installed the pilot Acuitas Digital IoT digital store solution as part of its digital strategy. It will enable the retailer to track in real time the movement of merchandise and people around the store, use big data analytics to predict shopper behavior and provide a foundation for real-time interactive in-store experiences. This will help the retailer personalize customer service, optimize store layout, improve employee workflows, reduce cost and grow sales.

Launched in January 2016, the Acuitas Digital Alliance brings together like-minded technology innovators determined to bring the full benefits of the new digital era across the entire retail supply chain. Its members are BTIntelRetailNextNexGen PackagingSATO Global Solutions and Valmarc Corporation.

Acuitas Digital’s solution uses IoT multi-sensors to automatically scan the whole store in real-time to improve efficiency and unlock new interactive in-store experiences. The IoT powered Radio Frequency Identification (RFID) sensors provide real-time inventory visibility and movement tracking of merchandise throughout the store, increasing efficiency and delivering near 100 per cent stock accuracy.

This new IoT approach to digitizing the store overcomes the limitations of legacy handheld RFID systems that rely on manual weekly or daily store scanning. Manual scanning can be error prone, time consuming and of limited value to retailers looking to deliver in-store interactive customer experiences or for real-time analytics.

The IoT powered video sensors within the Acuitas Digital solution will allow Thomas Pink to understand the behavior of customers in the store. They will provide insight and intelligence on what customers are buying, who goes where in the store, merchandising effectiveness and how the stores are performing.

The Acuitas Digital solution is offered world-wide by BT. It brings together best-of-breed components powered by the Intel® Responsive Retail Sensor, in-store analytics by RetailNext, software by SATO Global Solutions and RFID tags by NexGen. 

Bas Burger, BT's President for the America
BT is working with Thomas Pink to maximize the business benefits of our Acuitas Digital solution, bringing together the power of IoT sensors, software and analytics to give a single comprehensive view of store operations and customer behavior. This will help to grow sales, boost productivity and deliver a greater experience for customers.

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at), or reach him on LinkedIn @raysharma10, Facebook @1RaySharma


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