YuppTV, one of the world’s largest Internet TV Platforms for South Asian content has partnered with SLA Digital to enable Direct Operator Billing for its consumers to pay for digital content on their phones by charging it directly to their phone bills or deducting it from their available prepaid phone credit.
SLA Digital has initially connected YuppTV to Zain Bahrain for Direct Operator Billing and has plans to roll out to additional Mobile Operators in the near future.
This feature will not only make the subscription process easier for end consumers, it will also enable YuppTV to diversify into developing countries and target a much wider customer base, said SLA Mobile.
YuppTV has a global reach, offering LIVE Entertainment & News, TV shows, short videos and movies covering a wide range of languages to South Asian expat communities. Demand for this content is huge even in the emerging markets with an increase in sales of smart devices but where credit card penetration still remains very low.
This means that consumers are less likely to have credit cards to pay for these services online. Direct Operator Billing becomes an easy way for them to subscribe and pay for this service.
Ashley O’Kane, Corporate Communications Manager at SLA Digital
Partnering with YuppTV, one of the largest providers of South Asian content, adds to our lucrative network of partnerships that SLA Digital is delivering to global Mobile Operators via Digital Services like Direct Operator Billing.
Uday Reddy, CEO & Founder
YuppTV has been built around making the best use of technology growth and advancement. Partnering with SLA Digital to allow Mobile Operator subscribers to pay for our service using a simple and secure solution like Direct Operator Billing builds on those principles.
