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Telefonica Group Selects Xura as a Global Messaging Partner

Telefonica Group Selects Xura as a Global Messaging Partner Image Credit: Xura

Xura, Thursday announced an agreement with the Telefónica Group to become a global messaging partner across all countries operated by the operator, including Argentina, Chile, Ecuador, Colombia, Venezuela, Central America, Mexico, Uruguay, Peru, Spain and Germany. Telefonica Brazil (Vivo) and UK (O2) are not included as pat of the agreement.

As part of the agreement, Xura will deploy its Message Controller (MCO) solution across Telefónica’s network, providing an advanced, multifunctional messaging platform that will play a key role in the evolution of the operator’s messaging infrastructure.

Enabling SMS and MMS services for the Telefónica Group, Xura Message Controller can also be used as the launchpad for future IP-based services, and will provide a wide range of intelligent routing functions and scenario analysis for triggering sophisticated message handling and optimizing traffic.

Additionally, with Xura Message Controller, Telefónica will activate Xura’s next generation SMS firewall including its SpamShield module, implementing real-time spam and fraud detection techniques, unique self-learning algorithms and providing a deep understanding of the network.

Xura said that the Message Controller will flexibly integrate within Telefónica’s overall networking ecosystem to reduce complexity and provide optimal efficiency for greater return on investment (ROI) and, because the solution is fully virtualized, it can be deployed in an NFV (Network Function Virtualization) environment, improving efficiency and lowering costs.

Philippe Tartavull, Chief Executive Officer at Xura
Not only will this messaging framework future-proof Telefónica’s messaging infrastructure but the new scope will mean we can secure their networks and protect them against fraudulent activity, as well as support them as they migrate to NFV. 

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Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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