Hong Kong’s PCCW has selected Edgeware to deliver 4K VoD content to its pay-TV service, Now TV and Now Player app, as well as HD content to ViuTV, a free mobile OTT service provided by PCCW in Hong Kong.
The content streams are being delivered simultaneously over a single dedicated delivery network using Edgeware’s TV Delivery Server technology.
According to Edgeware, by deploying server hardware designed solely for the delivery of TV services rather than generic cache servers modified for video, PCCW can deliver 4K content with no additional resources or power, giving audiences an amazing TV experience with no glitches, no buffering and no delays.
Edgeware said that by adopting its TV Delivery Server, IPTV operators can discover how the unique and scalable three-layer architecture lets them deliver services without the delays sometimes associated with IP-delivered TV.
Keith Huang, VP product management, technology and operations at PCCW,
Our viewers’ experience is paramount, especially for live-streamed content. IP-delivered content should be in sync with the same content being broadcast traditionally. By using Edgeware’s Delivery Server platform we can limit any delays, even when distributing 4K content.
Joachim Roos, CEO of Edgeware
Edgeware’s TV Delivery system is so well suited to deliver 4K IPTV services because of the scalability of the infrastructure. UHD resolutions do take up more bandwidth within the network but the beauty is that the system doesn’t need any additional adjustments because our technology is specifically designed for the delivery of TV services.
