Mobile network security and revenue assurance firm, HAUD has been selected by Telkom Indonesia to provide A2P SMS monetisation and SS7 security managed services to create new sources of revenue and improve subscriber experience for the operator.
Malta-based HAUD said that it will manage the entire A2P monetisation process, from traffic identification and blocking, to redirection of traffic to monetisable channels, without requiring any initial investment from the MNO. The managed service agreement ensures that Telkom Indonesia will not miss out on any lost A2P revenue, and its subscribers are protected from spam and fraudulent SMS traffic.
With over 157 million subscribers, Telkom Indonesia is the seventh largest mobile network operator (MNO) in the world. The agreement follows a successful trial in which HAUD deployed a bespoke firewall solution with 24/7 monitoring and carried out an in-depth traffic audit of millions of SMS messages.
HAUD said that its mobile network firewall provides modular, 360 degree protection against SS7 security vulnerabilities, fraud and spam SMS, while preventing grey route traffic that bypasses network termination fees. Its range of packages effectively ring-fence networks from malicious messages, while improving customer experience and revenue assurances.
Mårten Björkman, SVP Asia Pacific at HAUD
The global A2P SMS market is worth billions, but many operators are not equipped to claim their fair share, and routinely lose out on large amounts of revenue due to the ongoing use of grey routes.
Michael Adiguna, AVP Sales Strategy, Telkom Indonesia
With hundreds of millions of messages sent across our network every day, ensuring spam and fraudulent SMS messages are blocked is vital. HAUD’s solution makes sure that the messages our subscribers receive are from genuine, trustworthy sources.
