Nokia Technologies is partnering London-based creative marketing agency Brandwidth to create immersive virtual reality (VR) content using Nokia OZO, Nokia's professional VR camera. Brandwidth specializes in the production of VR for advertising and promotional purposes, and has already used OZO to produce engaging content for a range of brands including Royal Caribbean, European Tour and Unilever.
With OZO, Nokia is bringing amazing VR experiences to consumers by making content capture and production much more accessible for advertising and marketing professionals. OZO features real-time VR preview, 3D 360 degree spatial audio and video capture, full compatibility with professional workflows and multiple head mounted displays, and the ability to dramatically reduce post-production time, complexity and cost. OZO is the only camera available that captures full 3D 360 degree spatial audio and video - two features needed to create a truly immersive VR experience. In addition to fully immersive 3D VR experience, OZO also enables 360 degree content that can be distributed on social media and experienced with mobile phones, tablets or browsers.
Nokia and Brandwidth are showcasing VR content created with OZO at the Cannes Lions International Festival of Creativity.
Paul Melin, VP of Digital Media at Nokia Technologies
Brandwidth has already proven itself a leader in this space using virtual reality to promote vacations, enhance TV viewer engagement and create immersive sports and music experiences. This new partnership will help us demonstrate the true potential for VR in marketing and advertising.
Andrew Strange, Group Chairman at Brandwidth
OZO drastically simplifies the process and delivers output of incredible quality, enabling us to develop highly creative and engaging content quickly. Our clients are constantly looking for new ways to engage their audiences and VR has huge potential for driving a new era of advertising.
