Mobile data optimization and monetization solutions provider, Flash Networks, announced that Thai operator AIS’s N.O.W service is powered by Flash Networks’ Layer8 monetization solution. The N.O.W service is being used to engage with customers to build customer loyalty while offering real time balances checking and package offering, trending content, special discounts and coupons.
AIS subscribers use the N.O.W. service to check account status, recharge account and receive notifications of new data packages and relevant digital content including mobile apps, movies, calling tunes and popular content.
AIS reports that based on results from a pilot with over two million Android subscribers, it has experienced significantly higher response rates on the service when compared with other mobile advertising channels. Based on the positive results it plans to make the service available to all 40 million subscribers by the end of this year.
Wisut Ua-Anant, Head of Online Channel Management & Application, Game Marketing Manager at AIS
In addition to being an effective tool for building customer loyalty, Layer 8 provides us with an opportunity to team up with content providers and local businesses to deliver new services for our subscribers’ enjoyment.
Liam Galin, President and CEO of Flash Networks
We are proud to team up with AIS, content providers and local businesses to discover new differentiating services to boost profitability. Our success at AIS shows that Layer8 provides a true win-win-win scenario in which subscribers, operators, and content providers all benefit.
