The mobile payments company, Fortumo this week launches a new voucher management platform for the sale of digital goods. The platform also supports marketing campaigns, enabling the vouchers to be used for cross-platform license management for other accounts and user acquisition.
According to Fortumo, the voucher platform has a built-in support that provides users access to content for multiple accounts on several platforms through a single voucher. This ensures seamless purchase experience for users who consume digital magazines, music and video streaming services, anti-virus solutions and social network services across desktop, mobile and tablet devices.
In addition, digital and virtual content providers using the platform do not need to build a separate infrastructure to handle carrier billing relationships with users, said Fortumo. This allows merchants who have previously only been using credit card payments for their paid content to immediately launch carrier billing without the need for additional third party integrations, CMS tools or payment platforms.
Martin Koppel, CEO of Fortumo
Carrier billing has significantly bigger user reach and better conversion compared to credit cards, especially as smartphone growth is increasing rapidly in emerging markets. The launch of Fortumo’s voucher platform means merchants are able to take advantage of the benefits of carrier billing in a quick and scalable way across all platforms.
