Canada-based Movit Media has signed a mobile advertising service agreement with Smaato, a California-based independent mobile ad-exchange to monetize its MovIt mobile App. Movit claims that the recently launched MovIt mobile App offers a solution that eliminates international ROAMING charges for travelers using their everyday mobile devices outside of their regular coverage area.
According to Movit Media, the ability of Smaato to use the MovIt app technology to strategically target advertising for advertisers makes for a win-win relationship for MOVIT and Smaato.
The company said that its 'disruptive technology' allows users to use their everyday mobile phone number anywhere in the world while incurring only minimal local calling rates via a local SIM card without the hassle of having to use a new unknown international phone number or purchase an expensive mobile calling package.
MOVIT Media Corp. CFO Stephen D
Our agreement with Smaato will go a long way in helping us to achieve a revenue stream through advertisements on the MovIt App. We see this opportunity as our first step to moving to a revenue model that could easily eclipse any revenue stream from our individual app users.
