AT&T DIRECTV is taking its first jab at Virtual Reality (VR) with a new app that takes users ringside to a boxing fight to experience the blows and knock downs on their VR ready smartphones as if they were actually at the fight. With the Big Knockout Boxing (BKB) VR App on the Samsung Gear VR Innovator Edition, users can watch highlights and close up camera feeds from several of the the Big Knockout Boxing events that took place at Vegas’ Mandalay Bay on June 27 of this year.
Apart from Samsung Gear VR Innovator Edition, the BKB VR app which is available on the Oculus Store, Google Play, and Apple App Stores is also accesible via the Cardboard (Android and iOS) headset. The BKB VR app was designed as a short form immersive experience focused on presenting a selection of the most exciting fight moments. The app’s immersive content was filmed by a five-camera system designed to capture the event from the perspective of a fan in the audience.
Jon Molod, Vice President of Digital Entertainment Products Group, DIRECTV
We know that VR can be a deeply engaging entertainment medium. It delivers a compelling sense of 'being there’ that’s unmatched by any other technology. We believe that much of VR’s growth will be mobile driven.
