Cinarra Systems, a company that recently raised $20M in its Series B funding round that was led by SoftBank, unveiled a mediation platform to bridge mobile operators with the mobile advertising ecosystem. Cinarra said that its technology enables a completely new mobile advertising paradigm, opening new opportunities for network operators and advertisers to take part in the new mobile Internet economy.
Cinarra's Carrier Mobile Analytics Platform (CMAP) and Advertising Mediation Platform (AMP) aim to reduce the complexity of bringing these very different environments together, creating new opportunities for operators, advertisers and consumers.
According to Cinarra, by eliminating the complexities of uniting two very different environments, its mediation platform allows mobile operators to participate in the mobile advertising ecosystem, while simultaneously providing advertisers with new, real-life intelligence-based targeting, analytics and attribution capabilities for more efficient and effective campaigns at a scale not possible until now.
With Cinarra, ad recommendations are based on consumers' interests and anonymized real-time location, reducing ad spam and making it possible for all parties to tailor their messages for consumers that are timely and relevant, said the company.
Alex Zinin, co-founder and CEO of Cinarra
We are moving into a new age of mobile advertising, where, for the first time, we understand the real lives of mobile subscribers and can bring them truly relevant content. This new model creates an interface that connects the telecom and Internet advertising industries, uniting them into one mutually beneficial ecosystem. Consumers moved their attention from desktop to mobile devices a long time ago; however, the advertising industry was not ready to shift as quickly.
