Ooyala, a Telstra subsidiary and a leading provider of premium video publishing, analytics and monetization solutions, recently released the company’s first integration of its video and ad tech platforms, bringing advanced advertising capabilities to the Ooyala video player. The integration which is made possible by Ooyala’s acquisition of Videoplaza, is specifically designed to take advantage of key features in Ooyala’s ad serving platform, A new plugin which is made available to all Ooyala customers includes a host of new solutions including anti-ad blocking technology, sequencing for storytelling, audience targeting for ad personalization and rich customization capabilities.
According to Ooyala, the new anti-ad blocking technology is an important new means of unlocking significant revenue by preventing the use of third-party ad blockers, which keep video ads from displaying. Since December 2014, five major European premium publishers using this new and now publicly available feature consistently unlocked more than 90 million ad impressions per month that were previously blocked and otherwise could not have been monetized. As a result, the customers saw well over $1 million of additional - or previously lost revenue - per month due to Ooyala’s new anti-ad blocking functionality, claims Ooyala.
Jonathan Wilner, vice president of product at Ooyala
This is a major step forward for Ooyala customers as we weave our ad tech into our widely adopted personalized video platform. It provides an entirely new value-add for our customers as they begin to see how key components of our advertising technology stack can impact audience engagement and improve profitability when used in conjunction with our video platform.
