Ooyala, a Telstra subsidiary and a leading innovator in premium video publishing, analytics and monetization, recently announced its partnership with NICE PEOPLE AT WORK (NPAW), integrating Ooyala’s widely deployed video player with NPAW’s YOUBORA Analytics Quality-of-Service (QoS) platform. With this integration, video publishers can now monitor and improve video stream quality, thereby boosting video engagement and monetization.
The integration with NPAW is a separate, yet complementary product to Ooyala’s audience analytics solution, Ooyala IQ, which provides a complete 360-degree view of content performance and audience engagement. Adding QoS analytics provides customers with even more actionable intelligence required for business decisions.
According to Ooyala, YOUBORA Analytics accesses data directly from the Ooyala video player, providing information that drills down to the quality of video streams by individual user, IP address, transaction or via historical information, empowering customer service agents to pinpoint and resolve issues quickly. This includes key stream quality metrics such as buffer ratios, exits before video starts (EBVS), join times, play failures, bitrates, interruptions, and more.