Ooyala, a Telstra subsidiary and the leading innovator in premium video publishing, analytics and monetization, Wednesday unveiled Ooyala IQ, an analytics platform to provide a 360-degree view of video performance and audience behavior, including multi-dimensional filtering by device, operating system, browser, country, state, player, traffic source and etc.
According to Ooyala, this latest version of Ooyala's analytics engine maximizes video monetization across all screens through real-time, actionable insights that help providers better understand and target audiences, based on actual usage patterns. Ooyala IQ is designed with an open framework allowing for deeper integration of many business-critical data types, whether from Ooyala or from the broader media ecosystem, that can be used to maximize performance, engagement and revenue. The platform also provides ad performance and viewability metrics as well as quality of service metrics used to gauge the overall health of video streams.
Jay Fulcher, CEO, Ooyala
As TV continues to migrate across devices, delivery and monetization must be integrated deeply with real-time analytics. Regardless of the revenue model, business and programming decisions can now be informed by new kinds of big data analyses. Ooyala has re-imagined how video and TV analytics are collected, stored, managed and accessed, providing an unprecedented level of visibility so our customers can optimize how they run and monetize their business.
Michelle Abraham, SNL Kagan
Ooyala's IQ will expand the publisher and broadcaster toolkit for video monetization and programming. As TV continues to move online, understanding the multidimensional nuances of how audiences are engaging with video will enable content providers to better invest, program and build more contextualized, personal experiences.
