Deutsche Telekom (DT) announced at the CeBIT 2015 a new proposition to the SME market in Germany, towards powering their transformation to the digital world. Code named "Wirtschaftswunder 4.0', the initiative supports the Industry 4.0 for the industrial economy, and sees the largest service provider in Germany offering 'Wirtschaftswunder packages', to kick-start enterprises' next-steps to embrace digitalization. The packages, said DT, will provide readily bundled IP-based communication solutions to help businesses develop greater flexibility and productivity, better collaboration and greater customer proximity.
Emphasizing the benefits of digitization, while at the same time addressing reservations – that's the objective of our campaign. Many companies have already discovered how new technologies can help them expand their business, gain new customers and optimize their processes. These role models from a wide range of industry sectors are the credible protagonists of our Wirtschaftswunder 4.0 campaign.
Dirk Backofen, Head of Business Customer Marketing, Telekom Deutschland
It was important to us to show real stories, not staged presentations. We feature real entrepreneurs, the real movers in the SME segment, to show every businessperson that they too can benefit from the opportunities of digitization made in Germany.
