Wayin, a social media analytics and display platform, launched a new search and engagement engine that offers digital leaders, marketers and broadcast journalists a single platform to find, understand and display social media stories. The new advanced social search engine allows users to conduct in-depth searches of specific terms across Twitter, Instagram and Facebook in real time and analyzes results based on location, gender or period of time.
Wayin that was founded by Scott McNealy, the former Sun Microsystems co-founder and CEO, said that the product gives marketers and digital leaders the ability to drive value from social media content in real time within key business flows including marketing, commerce, loyalty and engagement, a task that is often difficult for brands given the vast amount of complex content across social media channels today. The company added that with the new search and engagement engine, enterprises will still have the power to display social content and encourage audiences to interact on any type of screen, but will have more advanced options and access to real-time content to drive innovative digital processes.
Elaine Feeney, CEO of Wayin
Social media sites today are full of so much information that it’s often difficult for social media marketers to find the right content when it matters, and then be able to act on it in a timely manner. Wayin is the best tool for marketers to find relevant content in real time and understand it in a context that matters to them. Our unique display capabilities take this to the next level by allowing the content to be used in a way that encourages audiences to interact.
Cade Madison, technology strategist at REAL trends, a real estate consulting and communications companye
Real estate trends in real time. Our business is immensely enhanced on being able to not only discover these trends, but to predict, then publish them at a moment's notice to the web -- or any digital device that our clients use. Social predictive analytics is the wave of the future in our industry, and it's great to leverage the social content and we're excited to use WayIn to help us discover, market and predict these trends fast.
